YouTube: Heineken | Departure Roulette
Heineken have come up with a clever marketing campaign offering free flights to anywhere in the world. The catch? You don’t know where you are going, and you have to go right now. Travellers in JFK’s terminal 8 were asked if they would drop their current travel plans and play the departure roulette. Most, of course, said no.
I don’t know if this was a real offer or if it was just paid actors that made the commercial, but I hope it is real. For me, when I am travelling I am usually going somewhere I want to go anyway, but if I was offered the trip when I was on a homeward bound flight I would definitely take it.
Would you be take up the offer to abandon your flight plans and take a free trip to an undisclosed location?